Will your next email campaign pay its way?

Work through the clicks, sales and costs before your next send. Use your own campaign figures or start with a clearly labelled example.

What this page covers

  • Clear click-rate definitions
  • Campaign costs and gross margin
  • Expected revenue and campaign ROI

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Give every marketing dollar a job.What could more enquiries from the same traffic mean?Give customers a clearer reason to choose you.What is a customer worth to your business?Understand the report. Choose the next fix.

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