Give customers a clearer reason to choose you.

Compare what customers can actually see: the offer, the proof and the next step. Bring your own observations, then choose one useful change to test.

What this page covers

  • Source-linked observations, not invented rankings
  • Your business beside up to five alternatives
  • A test plan and an optional draft saved on your device

Start with your customer

Record your current offer and compare the businesses a customer would genuinely consider instead.

Record public evidence

Keep source links, dates, observed proof and unanswered questions together. Missing information is not proof of a competitor weakness.

Choose one useful test

Define a hypothesis, one change on your own website and a meaningful success measure. The worksheet does not predict an uplift or rank competitors.

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