Compare what customers can actually see: the offer, the proof and the next step. Bring your own observations, then choose one useful change to test.
Record your current offer and compare the businesses a customer would genuinely consider instead.
Keep source links, dates, observed proof and unanswered questions together. Missing information is not proof of a competitor weakness.
Define a hypothesis, one change on your own website and a meaningful success measure. The worksheet does not predict an uplift or rank competitors.
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